MLS Group Seeks Top-Level .MLS Domain
A group of 15 multiple-listing services has formed a nonprofit company to build and manage a top-level Internet domain, .MLS, which will be available to MLSs.The group hopes that at least 175 of the country’s 900 MLSs will join by the fourth quarter of this year. At that point, it plans to apply to the Internet Corp. for Assigned Names and Numbers (ICANN) for the right to obtain and manage the .MLS top-level domain.
Applying for and developing a .MLS domain is expected to cost about $185,000. One challenge will be persuading ICANN that this group speaks for the industry. "If the industry doesn't support it, it won't happen," says Brian Larson, an attorney and consultant advising the company.
Source: Inman News, Matt Carter (03/29/2010)
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